little dragon market research and marketing

some fans responding to their songs they've received mainly positive reviews 

conversations with their fans marketing themselves and  telling them where they are performing next to keep them informed 

little dragon web page

Quotes

“Little Dragon makes pop music for folks who think they hate pop music” - NPR

“But you need to listen to it if only because rarely do young bands step forward so quickly with something this majestic and memorable and modern. Little Dragon’s evolution will be fun to listen to. Maybe even more than Prince’s next three albums.” - ESQUIRE

“Sure to be your sultry summer soundtrack.” - Complex

“If it was a love invocation, it worked. Swoon!” - Fader

“If you’re looking for a new band to love, this little Swedish electro/soul outfit could be what you’ve been waiting for.” - Huffington Post

“The sweet spot separating Motown and Paisley Park” - Esquire

“An alternatively propulsive and delicate sound dictated by strains of electro and the striking vocal coo of Yukimi Nagano.” - Spin

“You can dance to these tracks, but you can also just chill out to them-the music is a sort of indie jazz that’ll suit any type of playlist.” - Teen Vogue

“…Richly textured and highly vibe-y electronic music that could soundtrack both the dance party (“Night Light,” “Little Man”) and the chill-out room (“Crystalfilm,” “When I Go Out”). - RollingStone.com

“Pressing yet vulnerable, the title track on the new “Ritual Union” sounds like an electro-tweaked update of the sleek Holland-Dozier-Holland-produced hits of mid-’60s Motown. “  - Washington Post

some critics take on their music 

their merchandise is another way of marketing the artist

some of their merchandise that they use the t-shirts and merchandise have their name and logo's on giving the band a brand when people see their fans or buyers wearing them  they may want to find out who the band is or purchase the product .

little dragon's song featured in the vampire diaries during  a key scene in the show ;this is a good way of marketing the band  as Tvd is a popular Tv show with very high ratings people could be introduced to the band because of it and this could help them gain a new type of  audience . when people want to see the scene again they would youtube the video this would remind the viewers of the song and may be eager to purchase the song .