marketing

how i'd market my artist on Prezi

planning and research

When deciding to shoot scenes for our music video we have to consider the weather as we have decided to have some scenes out doors. We have desired for the weather to be prestige whilst filming as bad cloudy weather may affect the lighting  or affect scenes when we decide to shoot for our music video. to make sure we avoid the cloudy or rainy days we have decided to keep up with the weather forecasts and make sure that the weather will be suitable for filming . we have used various weather forecast sites to keep up with the weather in hopes that we will have a sunny day even if the temperatures are not high .

different album cover and album fonts (inspirations)

For our digi-pak i have been doing some research into various artists' album covers;to get inspiration for our own album cover  and digipak.  Below are some of the album covers that stood out to me and i think some of the styles ,layouts and fonts of the album covers  would suit the music genre of our  album i think  that we 

could include some of the themes and designs within our own digipak .

 Amy Winehouse's back to back album cover is very simplistic ,however the font on the album cover stood out to me. Her name(the name of the artist ) is in bold large font which stands out and goes across the picture. The style of the font suits the album and represents the artist Amy Winehouse who was a bold  artist . for our album cover this type of font could suit our album cover and we additionally be effective  . in addition i like the colour grading used which gives the album cover a golden look. however there is no use of bright colours  which i think works for this album . if we were to experiment with colour grading this would  be a good example to follow 

Duffy's album  cover for Rockferry stood out to me though it is very simplistic  i liked the colour grading used. her style of her music and voice is very retro   this could be the reason why they have chosen to use the black and white colour grading as it represents a dated look if we were to use black and white colour grading for our album cover /digipak this would be a prime example , in the planning processes we have considered using black and white colour grading as we feel it would suit the album  . Her name on the  album cover is like a signature font  and gives it an added elegance to the cover whilst the name of the album is in white bold large font  unlike Amy's Back to black her name appears smaller than the name of the album  but if we were to use this style of font we would probably make the name of the artist larger .

The little dragon album cover, sunshine stood out to me because of the bright bold colour's ,which gives the album a playful and fun feel to it .  I like the scenery in the back drop as it adds to the quirkiness of the group .Even though i like the bright and bold colours used , we would not use them for our album cover,  as in the planning process we decided that we would go for a simplistic feel to our album cover as we feel it would suit our artist more . However what we could consider using is the type of font that they have used on their  cover ;as i like the design  of the font ,the name of the group is bold and does not go across the artist's like in Duffy's and Winehouses cover but still manages to stand put against the busy and colorful  backdrop  however we would make the name of the album stand out more as it is not bold enough to stand out against the background.

The font of the little mix's album cover stood out to me as  i like the positioning of the name of the album and the band name . in addition  the name of the group is  big bold and colorful and  it stands out against the colours around. the colour grading is a mixture of black and white ;this could be a good idea for our album cover  if we were to go with the black and white colour grading .however though the big font is effective for this album cover for ours i do not think that it would be suitable as it would consume the space on the cover . Though the colour grading is mostly black and white hints/splash of colour show through we could experiment with this effect on our album cover as i think it adds a playful and youthful feel to the album without going over board .

Rihanna's disturbia remixes album is very simplistic her face acts as a back drop for the album as it is central to the cover .if we were to use a close up shot of the artist ,this would be a good example to follow. In the  preparation process we discussed using a range of shots for our Digipaks and a closeup shot of the artist was one that we could consider using . The font of the title is very simplistic i think the size of the font  is just right for the cover  but for our digipak cover we may consider making the font of the name of the album larger . however i do like the size of the artists name displayed . we could consider using a range of different colours i do like the font though it is very simple .They have not experimented with effects for the album cover  they have used the real colours from the actual picture. however we have discussed using colour grading for our Digipaks.

i have already started drawing up some ideas for our digipak  we have decided that the name of our album could be songs in motion the album cover will not reflect the meaning of the title  like little dragon's sunshine album .

influences war on drugs

 i liked the effects used in the war on drugs below are some of the shots shown that stood out to me

i love how the visual is slightly blurred it fits in with the theme of the song 

this was a good out door shot i liked how the sun highlighted the scene 

i like the use of overlay in this shot they have used scribbles to overlay the visual 

we could use the overlay processes whilst editing our video to create this cool effect i like how they have used someone to overlay another shot i could incorporate this into my music video

experimental shots

we experimented with effects using final cut so we can apply them to our official music video

we experimented with the colour gradient to change the lighting and give the video a different feel 

we experimented with spilt screens  and colour gradients 

we tried a different effect with split screens  having some of the screens in normal motion  and having some in slow motion to give it a cool effect

animatic

here is the animatic for my music video
From producing this animatic i have found out how much time and effort will have to go into the post production stage . hopefully this will give me a rough of idea of the type of clips we would need to film .

pitch

Little Dragon Pitch on Prezi

schedule

we made a schedule so we could plan ahead and make sure things are set in place for when we start shooting the music video 

 Saturday 20th October - Take a couple sample shots of the location and film. Monday 21st October - Getting the outfits and props Wednesday 24th October - Go the location again and film from shot 1 - 10 Thursday 26th October - Stop and start motion shots of the artist and location Friday 28th October - Film from shot 10 - 30

Copy of Costumes on Prezi

inspirations

inspirational shots on Prezi

pitch

Little Dragon Pitch on Prezi

analyzing the lyrics

Analysing the Lyrics x

planning -locations plus brainstorm

we brainstormed some ideas that we think can be incorporated into the music video

   

On my way home from school I noticed this setting I thought it would be ideal as it is mysterious 

wonder - emeli sande 

and could be an interesting place to film.We could experiment with the colour grading of the trees to produce a similar effect like Emeli Sande's Wonder music video . in addition the place hardly has any pedestrians passing through so the filming process will go more smoothly . the only problem is that we cannot experience rain as it may become muddy and will be tedious for the artist to perform etc. whilst planning we suggested that a woodsy are would be a cool place to film  for the music video as one of the scenes .

bat your eyelashes- all for gold  nice black and white grading 

Another thing that we brainstormed was how the visual would appear. We decided that we would experiment with colour grading ,such as having a black and white visual and transition into colour this could make the video more interesting to view and engage with . in addition we feel that experimenting with colour grading could help the visuals reflect the lyrics . "constant surprises coming my way ."  the change of colour could portray the artist's surprise .  

close-up of artist rihanna-only girl 

We decided not to challenge some of the basic conventions of a music video; as we have come to the decisions that we should have close-ups of the artist . this is a good way to market  the artist and id ideal to do when introducing a new artist.

during planning we thought that we could experiment with  stop start motion  when editing the film OK Go - end love is a prime example of how effective and creative this technique can be 

during planning we additionally considered using split screens whilst editing as demonstrated in beyonce's countdown this will add to the creativity of the music video