Monday, 12 November 2012

Azealia banks 1991 analysis



 Azealia banks 1991 video is a retro themed music video the genre of the song is hip-hop 1991 signifies the year of her birth
the music video opens up with a shot of a camera lens, this creates the sense that she is being watched by someone ( a voyeur) and azealia continues to play  to the camera  and engage with it  through out the music video.  As the instrumental continues there are various shots of her body parts as the camera pans across playing with the male gaze and show casing the artist .
the fishnet tights are more alluring and  provocative as she showcases her legs to the camera  the editing remains consistent as the short instrumental plays 

  however as the song begins with the lyrics the editing begins to speed up and becomes more rapid showing various locations of the artist to the beat . 0:026 the artist fits the conventions of a hip hop / rap video as she is show casing beats by Dre headphones marketing them to viewers  as the video continues Azealia continues to engage with the camera she is aware that she is being watched and continues to play with the camera . as the video continues there seems to be no clear narrative or of visuals that amplify the lyrics as the song continues the  editing begins to pick up with a range of rapid shots that match the beat of the song . the editing of the video is very effective as it keeps the viewers engaged and helps with the progression of the song it, additionally adds a playfulness to the video as azealia is not a serious character and likes to be playful in a range of her videos  . we could add a playfulness to the editing to our music video as like azealia's 1991 the song constant surprises has a strong beat that you can edit to 
as the song is 1991 the theme of the video matches the retro theme  going back to the old fashion conventions that you would see in a less current hip hop video 

the outfit that she is wearing is revealing and showcases her body playing to the voyeurism of the video  we as viewers get the feeling that she is enjoying being watched as she is constantly engaged with the camera they are  selling and promoting her as an artist  .
 the video showcases intertextuality the video 1991 uses dancers that move and are clothed like Madonna's dancers in the  vogue video.  likewise azealia banks is dressed like Madonna in the vogue video
"Pre-Madonna Mama, like a virgin" she has made reference to Madonna in her lyrics this could suggest the influence on the video  however azealia takes a new spin on the out fit modernizing it and making it more revealing the dance routine in 1991 is additionally similar to the dance routine in  Madonna's Vogue however she makes it more current  giving it a hip hop spin . she uses some more shots similar to madonnna's vogue video . she showcases confidence throughout the video  as from the lyrics she describes herself as a confident character and conveys this across through out the video
"Young tender from the NYC
No contender none in my league" she is the center of attention throughout the video


there is more intertextuality with more reference to Madonna's iconic vogue video with the similar shot using a mirror to create a reflection




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