interesting editing and inspiration

Here they have experimented with the colour ;making it bright and colourful  to reflect the upbeat song and colourful lyrics .

here they have stuck to the basic conventions of a music video by using  close-up of the singer /artist 

four frames in one shot adds to the playful lyrics and upbeat song 

the editing exaggerates the dance move that beyonce is performing                                                                                          

the fast change of colour is very effective as it edited straight on the beat 

she uses patterns and colour to add to the playfulness of the video

mimics the whole idea of an illusion like a dream which amplifies the lyrics of the song in addition the  editing is very dynamic