michel gondry

i did some research on a music video director Michel Gondry 

-Gondry was born in Versailles, France.

"His career as a filmmaker began with creating music videos for the French rock band Oui Oui, in which he also served as a drummer. The style of his videos for Oui Oui caught the attention of music artist Björk, who asked him to direct the video for her song "Human Behaviour". The collaboration proved long-lasting, with Gondry directing a total of eight music videos for Björk. Other artists who have collaborated with Gondry on more than one occasion include Daft Punk, The White Stripes, The Chemical Brothers, The Vines, Steriogram, Radiohead, and Beck. Gondry has also created numerous television commercials. He pioneered the "bullet time" technique later adapted in The Matrix, (he met Joel Silver, the producer of the movie and he had no choice but accept the deal for a small amount) in a 1998 commercial for Smirnoff vodka, as well as directing a trio of inventive holiday-themed advertisements for clothing retailer Gap, Incorporated."

i took some screen shots of some cool effects used in Michel gondry music videos 

target market research

Red Hot Chili Peppers

As the Little Dragon toured with Red Hot Chili Peppers, we figured they must have similar target audiences so here is our research on the Red Hot Chili Peppers.


The track, being of the rock style genre is very fast and upbeat. This makes it an attraction to the teenage audience. Their videos and the camera cuts were also fast to the beat of the song which again enhanced this lively teenage feel to the video.

In my opinion the Red Hot Chili Pepper’s target audience is people between the age of 13-21, going through many music changes, and many go through the rock phrase, but also I believe that they will have a audience of people over the age of 25, as they also would have grown up with the Red Hot Chilli Peppers. The reason I feel this band appeals, is because they are very unique to other American rock bands, and have a huge following from all over the world.

questionnaire

Questionnaire – tick