Wednesday 17 October 2012

target market research


Red Hot Chili Peppers

As the Little Dragon toured with Red Hot Chili Peppers, we figured they must have similar target audiences so here is our research on the Red Hot Chili Peppers.


The track, being of the rock style genre is very fast and upbeat. This makes it an attraction to the teenage audience. Their videos and the camera cuts were also fast to the beat of the song which again enhanced this lively teenage feel to the video.


In my opinion the Red Hot Chili Pepper’s target audience is people between the age of 13-21, going through many music changes, and many go through the rock phrase, but also I believe that they will have a audience of people over the age of 25, as they also would have grown up with the Red Hot Chilli Peppers. The reason I feel this band appeals, is because they are very unique to other American rock bands, and have a huge following from all over the world.


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